Using Solo Ads – Week 9

Using Solo Ads for Quick Traffic

My wife bought me tickets for the Australian Open – a first time visit to a tennis grand slam tournament. With travel to Melbourne, I knew I was going to be hard pressed to get on top of the tasks I had set myself. My plan was to be using solo ads to run unattended while I was travelling and watching tennis.

Dean Holland says using solo ads is a powerful way to drive quick traffic though he does say that traffic quality is not as high as that you can get from other paid advertising platforms. With time too short to complete my training on other paid ads, I went with another solo ad run. I decided to change things up. I have been using the TrafficForMe.com broker service to run ads. They have worked well with opt-in rates just below the 30% level and tier one coverage of about 80%. I wanted to up both of those.

I saw a post in one of the affiliate marketing groups from a solo ad provider that was trying out a new approach which would ensure 90% tier one traffic but more interestingly, emails that were not in other funnels. Dean Holland coached us to check testimonials first on one of the Facebook testimonials groups – I did that and here is a recent snapshot.

I signed up and paid for a sample run with the provider doing the email copy. I have not seen the copy. I did get a tracking link and could track the build of clicks over a few days. I have incorporated all the data in this weekly review video

Suffice to say that using solo ads got me an opt-in rate of 30% and 90% tier one countries. Of note is 70% of the clicks are mobile browser clicks. Now that is key – the landing page must be mobile responsive and work properly. I have been frustrated with my landing page builder, Convertri. It builds really great desktop pages and it has the tools to adjust them to be mobile responsive. Those tools are compromised by the way different mobile devices render the code. To my mind, a better design model might be to build for mobile and then apply the adjustments to get it to work on desktop. I might try that on my next landing page.

Week 9 Review

Here is the week’s review video which covers this and other topics – my journalling effort to keep me honest

Now for a review of the week in detail compared with the list of tasks I set out in week 8

• Conversions: Have another go at remodelling bridge page. I have a model to work from that I like. Not done. The solo ad results tell me to take a completely different approach – just got to map out what that is
• Solo Ads: Run 3 solo ads though Guaranteed Solo Mails: I did run the catch up one to a different offer. That generated a lot of traffic (something like 280 clicks out of 350 emails read but no sign ups). That tells me the copy works but the traffic is not matched to the offer. Did not do the other 2.
• Run 1 new solo ad: Did run and got good results – good but not great and no sales
• Make a plan for the Copywriting list – not done – postponed until I think through the Buyer Frenzy offer.
• Go through advertising training for one paid ads platform: I did spend a few hours on the training. The training is very descriptive about how Twitter advertising works but is not at all strategic – how to design an approach is what I want
• Set up Amazon Seller Central accounts: As this requires commitment to a monthly fee, there is no point in doing this until one is ready to start. I did go through some of the training.
• Australian Open Tennis: Melbourne trip – it was fabulous and I did get to visit one of my friends and have dinner with my daughter.

Now I did do a few other things. I ran ads on the SpinRewriter article spinning software. The ad did get some clicks but no sales. I also revisited the Sniply tool which I have been paying for, for months and not using. Sniply provides a neat way to add a call to action button on any blog post one chooses to share. My plan is to be more active in sharing content that I read and to use Sniply to promote my calls to action. The video has a walk through of how that works.

68% of emails are unopened. Be part of the 32%

I did find some material to extend my autoresponder series. I have been a member of Ryan Deiss’s Digital Marketer program for some time. They sent me a really neat email listing the top blogs they had published in 2018 ranked by customer views. I have used that list as a starting point for the email series. Here is a snippet from the first one on the topic of Email Subject Lines

First of the 21 ideas is one that covers email subject lines. A subject line is the most important step to getting an email opened. Many of you will be just like I was before I took big action to conquer shiny object syndrome – 250 emails a day including this one. The subject line has just got to work.

There are two ways to learn the art of writing great subject lines.

1. Follow a framework
2. Copy one that works

The blog post covers both. The framework is simple – apply any one of a mix of the guiding principles (self-interest, curiosity, offer,
scarcity/urgency, be personal, news updates, story telling, social proof). I liked the framework because it helps me understand why something works and I can develop my own subject lines using it.

Most days I am more like everybody else when time and laziness take over. The blog post has a long list of subject lines that have been proved to work. Just copy them – it has 101 from 2018 plus the bloggers favourite all time top 7. If that is not enough there are links to the lists for prior years = enough for at least two years worth of subject lines.

Email Subject Lines blog

You will be tempted to stop scrolling through the blog post as it runs through 2017 and 2016 and beyond. If you do you will miss some nuggets that get to the core of becoming a great email subject line writer. It is the section about testing and measuring

Week 10 Tasks

Dean Holland did say no excuses.  This week will be a a shortened week too with Australia Day holiday this coming weekend – so a short list

• Solo Ads: Run 2 solo ads on Guaranteed Solo Mails including a repeat of the one run last week
• Leads Leap ads: Refresh the Internet Profits ads for a new cycle and change the wording on Spin Rewriter ad.
• More Launch Pros training – aim for a start next week
• Complete Twitter Ads training

Resources

Article Spinning: I have bought a lot of PLR in my time. I use an article spinner some of the time. SpinRewriter does a great job in creating multiple variants that work well for SEO and avoiding Google penalties. Get SpinRewriter here

Solo Ads: Traffic For Me is a traffic brokerage service that finds the best solo ad providers. They do all the work to get clean leads to your specification. Explore Traffic For Me – it works. The new source of traffic recommended by Kevin Liaks can be found here . Kevin’s own page is here – not an affiliate link

Credit Ads: Guaranteed Solo Mails offers Pro members 8 mailings a month for free with 200 unique viewers guaranteed for each mailing. It also offers range of advertising models which you can buy with cash or credits from viewing mails or ads. It does provide a way to build an advertising budget by reading ads. Use the reading time to learn what copy works to attract you to click a link. Sign up for free

Banner Ads: LeadsLeap works unattended to deliver ads to its members. One can build credits for free ads by reading ads or just pay for a Pro account. It works well for me and delivers a steady trickle of leads unattended. Sign up for free