A Better Way We already know that People buy from people they know and trust In this weeks challenge we put a few more bones onto that skeleton. We were told we really have to get people to know, like and trust us. That feels like a lot more than just building trust. What does it take to fulfill those three words? Know Like Trust Success is not going to come from promoting the latest, whizz-bang product that has all the features and benefits and amazing user testimonials. Those things help but they may not be enough. The best compulsion to buy will come from the person who recommends a product with whom you have the best connection. I know...
My Shiny Object Syndrome Story I suffer from shiny object syndrome I went to my first Internet Marketing seminar in November 2011. I got a big buzz from that and could see a lot of avenues to apply some of the tools that were presented. I bought 3 packages One to help in keyword research One to help with push button site creation One to learn how to use webinars I could see exactly how those would fit in a strategy to build an Internet Marketing business. I made a good go for a while at using the push button site software and keyword research to build something of a keyword traffic engine. I never did finish. And I took...
Apology: Dream Lifestyle In Abeyance I am going to keep this really simple in a talk about dream lifestyle. I have in the back of my head the idea to write a book. It is called Spanning the Continents: The Circles of Life. I have lived in 4 continents now and worked in 5. I have ridden a bicycle in all 5 and I have spanned Australia 7 times now, all in the last 15 years. I have not had a job for 17 years. It is a long story of hard choices and that can go in the book. Making Choices for a Dream Lifestyle I have to admit that I have never set objectives for myself. Maybe I was just...
Getting Started The week one challenge was to get focused and start blogging with a first post and maybe an About Me page The platform of choice is WordPress. We could choose to use an existing blog or we could choose to build a new blog For me, this would be easy enough. I have quite a few WordPress blogs and I have also documented all the steps to take to build a new blog. A domain name expert encouraged me a few years ago to grab my own domain if I could get it. I did that then and purchased and registered the .com domain for my own name. It was once owned by an English footballer who decided to...
Internet Marketing Tragic I am an internet marketing addict. I suffer from shiny object syndrome. I went to my first internet marketing seminar nearly 7 years ago in November 2011. I am not really sure what I was looking for but I could smell an opportunity that leveraged my background in business and in technology. After all, my partners and I had sold our consulting business to the world’s largest web development firm in 1999 (USWeb/CKS). I had helped my clients build the first internet shopping engines in UK and in South Africa. I was an internet pioneer. I understood the ideas. I listened avidly to the presenters and I bought a few programs and I started work on nearly...
