Week 12 – Refining Twitter Ads
Refining Twitter Ads The art of advertising is to test and learn. Measure. Test Learn. Refine. A week of refining Twitter Ads The Twitter Ads strategy I was following has this built in with the Test Phase supposed to test 3 creatives against 5 influencer ad groups. I did not get that to work in week 11 – instead I tested one set of creatives out against 2 different demographics with some targeting differences mixed in. I did see nice improvements but conversions were still too low – it was time to start refining Twitter Ads in week 12. Once the test is done it is time for refining Twitter Ads Week 12 Review Week 12 was aimed full square...