Mark Carrington

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IP Journey / Twitter Strategies

Week 12 – Refining Twitter Ads

Refining Twitter Ads The art of advertising is to test and learn. Measure. Test Learn. Refine. A week of refining Twitter Ads The Twitter Ads strategy I was following has this built in with the Test Phase supposed to test 3 creatives against 5 influencer ad groups. I did not get that to work in week 11 – instead I tested one set of creatives out against 2 different demographics with some targeting differences mixed in. I did see nice improvements but conversions were still too low – it was time to start refining Twitter Ads in week 12. Once the test is done it is time for refining Twitter Ads Week 12 Review Week 12 was aimed full square...

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IP Journey / Twitter Strategies

Week 11 – Twitter Ads

Starting Twitter Ads I read somewhere that an event like Super Bowl was a great time to run Twitter Ads. I pushed hard to get the research done and to have a Twitter Ads campaign ready to run on Sunday morning before Super Bowl. It was just as well as woke on Monday morning with the cold from hell and my brain was not capable of thinking or reacting. I spent most of the week just staring and coughing. The Twitter Ads training was good enough to get me through and to give me enough material to do a review and to run a 2nd campaign to test things further. Just as well as the week felt like a week...

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IP Journey / Twitter Strategies

Week 10 – Twitter Strategies

Reviewing Twitter Strategies A time cramped week is a perfect time to step back and be a little more strategic. Time to review Twitter strategies. Internet Profits traffic strategy is to run one organic free channel and one paid channel supplemented with some solo ads when traffic needs a boost. Twitter Strategies I started my first Twitter account way back in 2007 https://twitter.com/velokraft. I worked out an auto posting system for my crewing experience for Race Across America – a non-stop bicycle race – where I posted to my Twitter profile by sending a text message to a posting service. That way, over a 7 day period, followers of Team Velokraft could follow the race through its highs and lows....

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IP Journey

Using Solo Ads – Week 9

Using Solo Ads for Quick Traffic My wife bought me tickets for the Australian Open – a first time visit to a tennis grand slam tournament. With travel to Melbourne, I knew I was going to be hard pressed to get on top of the tasks I had set myself. My plan was to be using solo ads to run unattended while I was travelling and watching tennis. Dean Holland says using solo ads is a powerful way to drive quick traffic though he does say that traffic quality is not as high as that you can get from other paid advertising platforms. With time too short to complete my training on other paid ads, I went with another solo...

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IP Journey

Managing Overwhelm – Week 8

Managing Overwhelm That was not a great week – one which was a struggle in managing overwhelm We had a family meeting with my mentor, Dean Holland, this week. Well it did not feel like a meeting – it was more of a one way talk about 2018 and 2019. Of course it is hard to run a family meeting on a webinar platform even if you have someone fielding questions (Dean did not).  I took part by watching the recording – I was in no shape to be awake at 1 am to start a webinar which ran over 1 hour long. There are some good developments coming along that will add to a more streamlined and simplified Internet...