Mark Carrington

November 26, 2020

Case Study: Email Engagement Strategy

Introduction: Email Engagement Strategy Launch of Newsletters on Substack from Kam Jennings got me thinking about blogging and email and newsletters. I have a business problem – my list is not engaged. So I need an email engagement strategy. Can I use a newsletter to address this? Have I got what is needed? Here goes with some thinking out aloud Regular Content: Blogging Track Record I have been writing a blog in different forms on a fairly regular basis for quite some time. I have this blog – though I do not post here very often – say twice a month. This is mostly about my affiliate marketing journey with a little investing stuff too. I publish more regularly on a...

3

Affiliate Marketing / Email Marketing / Make Money Online

November 25, 2020

Newsletters on Substack Review

Introduction: Newsletters on Substack Review Kam Jennings has released a new product called Newsletters on Substack. It is a PLR product of 23 videos going step by step through starting a newsletter using the Substack platform. This is my Newsletters on Substack Review He gave me review access just as the product was launching. I did not know anything about Substack when I saw his launch announcement. I do however understand the power of newsletters. There were a few details in the Substack offering that got me interested for my own business Ability to build a list Ability to import a list Ability to offer free and paid content Ability to cross post from other platforms There are other features...

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Financial Freedom / Investing

November 16, 2020

Income Strategies Using Options

Introduction: Income Strategies Using Options This blog post is a departure from my normal internet marketing stuff as it is a blog post about income strategies using options. It has been a while since I wrote an investing blog. The reasons for that will become clear as you read on – March 2, 2020 it was. I was invited to speak at a New Opportunities Expo covering investing and forex trading opportunities. My chosen topic is income strategies using options. Now I have been running income strategies using options since 2016. The covid-19 induced market correction in February/March 2020 presented an opportunity to scale up the way I was using options to drive income. The expo organiser, Paul Botterill of...

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Affiliate Marketing / Make Money Online / Using PLR

November 3, 2020

Review Sites IM Checklist Review

Introduction: Review Sites IM Checklist Review Kevin Fahey has built a reputation as the master of Internet Marketing Checklists. So much so that he has published 24 volumes of them. His latest is Review Sites IM Checklist. I signed up a little while ago to his IM Checklist Gold 2020 membership. That has given me access to all the 2020 checklists and each of the new ones he produces – volume 35 is the latest in this series and covers the topic of Review Sites. The checklists – there are always 18 of them in a volume – go through all the steps you need to follow to accomplish a set outcome. In this case the topic is all about...

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IP Journey / Technical Aspects

September 25, 2020

Managing WordPress Security

Introduction: Managing WordPress Security I was prompted to talk about managing WordPress security a few days back when I got an email from one of my sites saying that someone had been locked out for failing to log in using a user ID that I thought was secret. A lot of the vulnerabilities around WordPress come from the code itself. According wpscan.rog, only 14% from the core code, 11% from themes and a whopping 75% from plugins. One of the threat areas has nothing to do with code at all – it is simple and brute force attacks on guessing admin ID and password. That is the place to start protecting your site. Secure admin ID is the first level...