Category: Twitter Strategies
Lessons in Managing Frustration The last two months since Twitter shut down my ads account has been a huge struggle. Only when I step back to write about it do I figure out it has all been about managing frustration. At nearly 63 years old, you would have thought I had this stuff figured out. My investing coach always used to say Keep doing what is working and stop doing what is not Booting Twitter Ads Twitter was giving me a strong message that something was not working. The hard part is that they do not give you any details. They just shut you down. In my last blog post, I laid out some options, one of which was to...
March Madness meets Twitter Policies Been holding off doing a weekly review – then a week became a fortnight and then a month. It is so easy to get caught up with distractions and excuses and things to do that do not go that well. My last review’s next steps were all about pushing along with Twitter ads. Increase click rates and build conversions. I was happy with the way click rates (when someone clicks a clickable card) were developing. February went from 0.99% to 10.79% on average. March was heading along really well with rates improving right up to 18%. I had narrowed down my best audience and remarketing from past campaigns was working to help it along. I...
Targeting Twitter Ads Successful marketing comes from precise customer targeting. Online advertising makes this even more imperative – get it wrong is a recipe for wasting money with no returns. Well it certainly feels like that in the early days. At the end of Week 12, I had improved response rates on targeting Twitter ads from 0.99% to 2.49%. That felt good. It would have been better to go the next level and get those clicks to flow to email addresses handed over. Week 13 tasks I set out here were mostly about addressing that part of the problem Improve response rates Get conversions. How did I do? As always I have made it into a video journal –...
Refining Twitter Ads The art of advertising is to test and learn. Measure. Test Learn. Refine. A week of refining Twitter Ads The Twitter Ads strategy I was following has this built in with the Test Phase supposed to test 3 creatives against 5 influencer ad groups. I did not get that to work in week 11 – instead I tested one set of creatives out against 2 different demographics with some targeting differences mixed in. I did see nice improvements but conversions were still too low – it was time to start refining Twitter Ads in week 12. Once the test is done it is time for refining Twitter Ads Week 12 Review Week 12 was aimed full square...
Starting Twitter Ads I read somewhere that an event like Super Bowl was a great time to run Twitter Ads. I pushed hard to get the research done and to have a Twitter Ads campaign ready to run on Sunday morning before Super Bowl. It was just as well as woke on Monday morning with the cold from hell and my brain was not capable of thinking or reacting. I spent most of the week just staring and coughing. The Twitter Ads training was good enough to get me through and to give me enough material to do a review and to run a 2nd campaign to test things further. Just as well as the week felt like a week...
