Copywriting Lessons
Introduction: Copywriting Lessons Some time ago I got an email from Ryan Deiss from DigitalMarketer.com with subject line What is Copywriting? The email was written by Ben Griffin, primary copywriter at DigitalMarketer. His blog post is chock full of solid copywriting lessons. This got my attention because one of the early “business in a box” ideas I implemented was on the subject of copywriting – sharing materials from Bret Thomson, a leading Australian copywriter. Copywriting Defined Now I did read the blog post. I must say I thought it could have been a whole lot better. It just seems to ramble along in a train of thought sort of way. Now there are some key messages starting with what...
