Week 13/14 – Targeting Twitter Ads
Targeting Twitter Ads Successful marketing comes from precise customer targeting. Online advertising makes this even more imperative – get it wrong is a recipe for wasting money with no returns. Well it certainly feels like that in the early days. At the end of Week 12, I had improved response rates on targeting Twitter ads from 0.99% to 2.49%. That felt good. It would have been better to go the next level and get those clicks to flow to email addresses handed over. Week 13 tasks I set out here were mostly about addressing that part of the problem Improve response rates Get conversions. How did I do? As always I have made it into a video journal –...